Health and wellness professionals know how to guide consumers — but understanding how retail operates is what sets true industry leaders apart. ARC’s Health & Wellness Community Training Program bridges that gap, equipping dietitians, nutritionists and health professionals with the business acumen, retail insight and communication skills needed to make a bigger impact.
What You’ll Gain:
Explore the Course Catalog.
Health & Wellness CPEU Courses
Additional Courses
Business Finance For Non-Finance Professionals
Retailer
Strategies
All retailers operate with an overarching strategy that is largely static and guides all decision-making within the organization. This course introduces the four elements of a retailer’s strategy and explains how these elements guide specific tactics within the organization. After completion, learners will be able to identify different strategies used in the marketplace and understand how retailers differentiate themselves from one another.
Category
Strategies
This course introduces common category strategies and presents ways to select the right set of shopper and financial strategies to best support the category’s role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. Participants will understand how these category strategies dictate more detail surrounding the tactics that relate to each category.
Storytelling with
Fact-Based Insights
This course covers the fundamental components of storytelling and how to use data to support both conflict and resolution. Data visualization helps to tell stories, getting rid of the noise and highlight the useful information.
Shopper
Marketing 101
This course covers all different aspects of in-store marketing, including in-store marketing materials, and explains how in-store media have to tie in to pre-defined in-store marketing objectives as well as the requirements for best-in-class shopper marketing programs. Provides different in-store marketing examples that work with the different in-store marketing objectives that have been defined.
Browse the Health & Wellness Community Course Catalog in a print-friendly PDF.
Understanding Retail
Organizations
Retail KPIs, Metrics
and Best Practices
Whether you are interested in individual or corporate membership, we are happy to carry you through the various options that fit your needs and budget. Submit an inquiry to start the process.
We invite you to join and encourage your participation — it’s your Health and Wellness Community.