Health and wellness professionals are experts when it comes to guiding consumers, answering their questions, and advising on products and solutions. But how do those products get to retail shelves? Understanding how a retailer operates and basic business acumen are crucial the work of dietitians, nutritionists, health coaches, and more. The Health & Wellness Community training can help fill in those gaps.
Please review a list of the virtual courses available to members on demand through a user-friendly online portal. As the retail and consumer landscape is ever-evolving, you will find the necessary integration of omnichannel concepts in these newly reimagined courses. In addition to over 10 hours of online learning, members will have access to 30+ Continuing Professional Education Units for Dietetic Professionals (through CDR).
The courses offered to members of the Health and Wellness Community are intended to equip industry professionals in the health and wellness space with business tools insights, and common language to confidently take on the challenges of the evolving nutritional landscape.
All retailers operate with an overarching strategy that is largely static and guides all decision-making within the organization. This course introduces the four elements of a retailer’s strategy and explains how these elements guide specific tactics within the organization. After completion, learners will be able to identify different strategies used in the marketplace and understand how retailers differentiate themselves from one another.
Retail Finance for Non-Finance Professionals
This training course is designed for non-accounting and finance professionals who play a crucial role in a retailer’s business but may not have formal business training. It aims to provide a comprehensive understanding of a retailer’s Profit and Loss (P&L) statement, helping participants make informed business decisions, understand financial performance, and communicate effectively with financial experts.
This course introduces common category strategies and presents ways to select the right set of shopper and financial strategies to best support the category’s role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. Participants will understand how these category strategies dictate more detail surrounding the tactics that relate to each category.
This course covers the fundamental components of storytelling and how to use data to support both conflict and resolution. Data visualization helps to tell stories, getting rid of the noise and highlight the useful information.
This course covers all different aspects of in-store marketing, including in-store marketing materials, and explains how in-store media have to tie in to pre-defined in-store marketing objectives as well as the requirements for best-in-class shopper marketing programs. Provides different in-store marketing examples that work with the different in-store marketing objectives that have been defined.
Retail KPIs, Metrics
and Best Practices
Whether you are interested in individual or corporate membership, we are happy to carry you through the various options that fit your needs and budget. Submit an inquiry to start the process.
We invite you to join and encourage your participation — it’s your Health and Wellness Community.