Health and Wellness in 2023: Priorities and Trade-Offs
April 20, 2023 - By ARC Health & Wellness Community
DR. SHELLEY BALANKO, PhD, Senior Vice President at The Hartman Group, Inc.
A lot has happened in consumers’ lives in the past three years, and their personal health and wellness has been at the forefront of their concerns. However, rising prices and inflation are challenging to consumers’ wellness aspirations. Hartman Group syndicated research reveals what health and wellness means to the consumer today, their health and wellness priorities, and where they are making trade-offs. Insights will focus on shopping behaviors and desired product attributes. The presentation will conclude with implications and recommendations for retailers who aim to speak to contemporary consumer health and wellness needs. Learning Objectives: 1. Define Health and Wellness from a consumer perspective. 2. Explain where Health and Wellness trade-offs are being made and why. 3. Understand which retail channels consumers are shopping for health and wellness, and which product attributes are worth paying more for. 4. Identify the major nutrient types consumers are seeking and avoiding.