Flipping the Script: What Brands and Commodity Boards Need from Retail Partners
April 20, 2023 - By ARC Health & Wellness Community
Elise Quinlan, MS, RD, California Walnut Commission, Account Supervisor at Ketchum
Marissa McCormick, MS, RD, Bell Institute of Health & Nutrition | Health & Nutrition Communications
Retail dietitians are sought out for partnerships as they are in unique positions to sell health at retail. In this session, we will be “flip the script” and hear what brands and commodity boards look for and need from retail partners. They will share how brands/commodities select key message points, typical timelines and how they work through the approval process on their end.