Across the Grocery Aisles: How Cross Functional Relationships Unlock Business Opportunities

November 16, 2023 - By ARC Health & Wellness Community

As consumer interest in health and sustainability surges, local grocery stores are uniquely positioned to provide accessible and affordable solutions. Retail dietitians, playing a pivotal role in this continuum of care, face the challenge of breaking down silos and fostering cross-functional collaborations to drive progress and profit.

In this session, we will delve into the essential steps for retail dietitians to establish cross-functional relationships, even in organizations with varying levels of internal support. Discover the transformative power of bringing a “health lens” to inter-departmental discussions within established retail environments. Learn how to introduce innovative business opportunities to merchandising, marketing, and store operations teams while navigating competing priorities and pre-conceived notions in the ever-evolving retail landscape.  Additionally, we’ll explore the importance of recognizing our limitations, which can lead to more robust and progressive results. Finally, we’ll share best practices for effectively conveying your story to organizational leadership, emphasizing the role of health in overall strategic planning.

Presenter:

Emily Massi, RDN, LDN, Healthy Living Merchandising Manager

CPEUs:

This webinar has been approved for 1 CPEU by CDR for dietetic professionals.