What if Science Doesn’t Matter?

Register Now

How do consumers define truth when it comes to food? It depends. Join Charlie Arnot, CEO for The Center for Food Integrity (CFI), for an engaging and eye-opening session highlighting CFI’s latest research that details five distinct consumer segments and how they define what’s true for them. In this “Truth to Trust” session, learn how truth has evolved, which of the five segments are shaping the conversation around food and how to engage each audience to earn trust — particularly in an environment where hot-button issues like ultra-processed foods, seed oils, food dyes and the like are amplified. Hint: it’s not about facts. No matter the issue, participants will come away with the practical tools and message guidance to engage in any conversation — navigating increasingly polarized conversations with confidence.

This webinar has been submitted for one CPEU by CDR for dietetic professionals.

Presenter: Charlie Arnot of the Center for Food Integrity

Bio:

Charlie Arnot is recognized as a thought leader in food and agriculture.  He is highly regarded as both a writer and sought-after speaker who engages audiences across the globe. Charlie has decades of experience working in communications, public relations and issues management within the food system. He is the founder and president of Look East, an employee-owned consulting firm. He also serves as CEO of the Center for Food Integrity, a non-profit dedicated to building consumer trust in today’s food system.

He is a trusted counselor to CEOs, government leaders and executives, and a respected industry advisor on critical food related issues, and he is frequently sought out by media for his insight. He has been quoted in the Wall Street Journal, Forbes, Fortune, Time, NPR, CNBC, The National Journal, Entrepreneur, Yahoo health, Huffington Post, Grist and dozens of trade publications globally.