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Maximizing Nutritional & Business Benefits | What You Need to Know about the WIC Food Program and 100% Juice

November 2, 2023 @ 1:00 pm - 2:00 pm CDT


Diane Welland, MS, RD, Director of Nutrition Communications


Research shows 100% juice is a nutrient-dense beverage containing similar essential vitamins and minerals, such as vitamin C, folate and potassium, found in fruits and vegetables. It is also a valuable source of bioactives, especially polyphenols, in the American diet.

Current Dietary Guidelines recognize 100% juice as part of the fruit and vegetable group and state that one cup of 100% juice is equivalent to one cup of fruit/vegetable. It is also a cost-effective and convenient way to meet fruit and vegetable goals, which is why 100% juice has been in the Women Infants and Children (WIC) Food Package since its inception.  Nonetheless, misperceptions exist. Consumers as well as dietitians are confused about the healthfulness of 100% juice, its role in the diet and in the WIC program. What does the science really say? This presentation will share the health benefits of consuming 100% juice and the impact of juice in the WIC Food Package. Learn ways 100% juice can address cultural diversity and health equity and help increase overall total fruit and vegetable intake in your retail operation.


Juice Products Association


This webinar is sponsored by Juice Products Association and has been submitted for 1 CPEU by CDR for dietetic professionals.


Register Here


November 2, 2023
1:00 pm - 2:00 pm CDT


ARC Health & Wellness Community