The Bell Institute of Health and Nutrition is General Mills’ source for scientific health and nutrition expertise that accelerates opportunities and growth for the company. We are committed to unlocking opportunities to nourish people with food they love by improving the variety, nutrient density, affordability, and accessibility of our products.
While many shoppers desire to eat more nutritiously, budget and time constraints can be a barrier. That’s why we’re shining a light on nutrition with simple, easy-to-read ratings right on our participating store shelves. Guiding Stars’ patented algorithms read food labels and measure every product using established nutrition science. If a product meets our transparent criteria, it earns a 1, 2, or 3-star rating for good, better, or best nutrition. It’s that easy!