Aussie Beef, Lamb & Goat
Aussie Beef, Lamb & Goat (Meat & Livestock Australia) is a global promotion board representing Australian red meat, designed to build demand and preference across export markets while supporting retailers and trade partners.
For dietitians and retail teams in North America, Aussie Beef, Lamb & Goat brings a powerful combination of nutrition credibility, origin storytelling, and shopper engagement tools. Australian red meat offers nutrient-dense protein options—including lean, grassfed beef and naturally raised lamb and goat—that align with health-focused shoppers seeking high-quality, minimally processed foods.
The program partners directly with retailers to fund and develop shopper marketing initiatives that drive category growth. This includes nutrition-forward messaging (e.g., protein, leanness), compelling provenance stories from Australia’s pristine environments, and practical cooking inspiration to build shopper confidence. Retailers also gain access to turnkey support such as merchandising, staff training, recipe content, and integrated marketing activations designed to increase engagement at the meat case.
By collaborating with our retail team, dietitians can help shape programs that connect health, taste, and origin—ultimately driving shopper trust, trial, and repeat purchase of Aussie beef, lamb, and goat. Learn more at: retail.aussiebeefandlamb.com.